
When it comes to advisory services, Robert Bell offers what very few consulting firms provide – namely, the guidance of a mega-successful entrepreneur. Bell not only led from the front to build his own business every step of the way but he managed to expand it into a global consumer products empire. In our increasingly international business environment, his experience with successful global market penetration is invaluable.
Robert Bell also negotiated an enormously lucrative exit at a time when Banana Boat already had the top sellers in multiple sun care product categories (many of which, like Aloe Gel and high SPF sun block, were invented by Bell).
Of course, Robert Bell's knack for selecting and motivating exceptional hires was also a key element of his extraordinary success. So, from market-oriented product development to effective market penetration, human resource management, operational efficiency, cash flow management, negotiations, and so much more, there are few strategic advisers who have proven their mastery of effective business strategy to the extent that Robert Bell has.
After all, how many strategic advisers have been honored by two presidents for entrepreneurial success, received Merrily Lynch/Ernst & Young/Inc Magazine's prestigious "Entrepreneur of the Year" award, and inducted into the American Entrepreneurs' Hall of Fame? Well, very, very few but at least one – Robert Bell.
Carnegie Mellon graduate Joe Carlen, with his analytical, financial modeling and business writing expertise provides a set of skills that complement Robert Bell's invaluable strategic insights. Mr. Carlen has Masters Degrees in both business and technology and over 15 years of business analysis & strategic consulting experience. Aside from being the co-author of Bell's From Lifeguard to Sun King, Carlen is also the author of The Einstein of Money and A Brief History of Entrepreneurship. Together, the ultimate entrepreneur & the consummate business analyst comprise a unique strategic advisory team. They also provide a full selection of strategic documents (actionable business plans/PPMs, marketing plans, etc.).
Bell enjoys advising and consulting with all types of companies from Start up Entrepreneurs to turnarounds to companies ready to expand to the next level of success. Maybe its helping to positioning your business for a successful exit strategy with a strategic sale to a corporate giant or a private equity deal. Bell considers his clients his partners and friends, and chooses them carefully. Having fun and enjoying the journey of success is a top priority. He enjoys assisting entrepreneurs navigate through the challenges of the complex business world by cutting through the clutter and getting straight to the bottom line.
Robert Bell also negotiated an enormously lucrative exit at a time when Banana Boat already had the top sellers in multiple sun care product categories (many of which, like Aloe Gel and high SPF sun block, were invented by Bell).
Of course, Robert Bell's knack for selecting and motivating exceptional hires was also a key element of his extraordinary success. So, from market-oriented product development to effective market penetration, human resource management, operational efficiency, cash flow management, negotiations, and so much more, there are few strategic advisers who have proven their mastery of effective business strategy to the extent that Robert Bell has.
After all, how many strategic advisers have been honored by two presidents for entrepreneurial success, received Merrily Lynch/Ernst & Young/Inc Magazine's prestigious "Entrepreneur of the Year" award, and inducted into the American Entrepreneurs' Hall of Fame? Well, very, very few but at least one – Robert Bell.
Carnegie Mellon graduate Joe Carlen, with his analytical, financial modeling and business writing expertise provides a set of skills that complement Robert Bell's invaluable strategic insights. Mr. Carlen has Masters Degrees in both business and technology and over 15 years of business analysis & strategic consulting experience. Aside from being the co-author of Bell's From Lifeguard to Sun King, Carlen is also the author of The Einstein of Money and A Brief History of Entrepreneurship. Together, the ultimate entrepreneur & the consummate business analyst comprise a unique strategic advisory team. They also provide a full selection of strategic documents (actionable business plans/PPMs, marketing plans, etc.).
Bell enjoys advising and consulting with all types of companies from Start up Entrepreneurs to turnarounds to companies ready to expand to the next level of success. Maybe its helping to positioning your business for a successful exit strategy with a strategic sale to a corporate giant or a private equity deal. Bell considers his clients his partners and friends, and chooses them carefully. Having fun and enjoying the journey of success is a top priority. He enjoys assisting entrepreneurs navigate through the challenges of the complex business world by cutting through the clutter and getting straight to the bottom line.

Clients seeking maximal value from each advisory dollar are eager to cut to the essence of each strategic situation. Bell and Carlen share that philosophy and focus on precisely how to build sales/profitability in the context of your market and how to address any of the myriad strategic issues (product development, positioning, manufacturing, global distribution, finance, human resources, etc.) that may have motivated your enterprise to seek the assistance of a top advisory team. Please send all advisory inquiries to belladvisory@mail.com (not gmail.com, mail.com).