From Lifeguard to Sun King: A National Bestseller
From Lifeguard to Sun King is a compelling account of the life of one of America's most innovative entrepreneurs. Robert Bell, and his co-author Joe Carlen, recount how and why his unique approach to product development, distribution, and marketing led him from the lifeguard chair to the throne of the "Sun King". However, with all its shocking and frequently humorous anecdotes, this business autobiography is about much more than dollars and cents. It is the story of a man who overcame all obstacles to reach "impossible" dreams while having plenty of laughs along the way!
The book provides a rare glimpse into the maverick business genius of Robert Bell:
The book provides a rare glimpse into the maverick business genius of Robert Bell:
- Discover how he became a multimillionaire before turning thirty by radical innovation of an entire consumer products category.
- Learn of the methodical approach Bell utilized to build distribution region-by-region to eventually dominate multiple sun care categories across the world.
- Get the inside scoop on the behind-the-scenes negotiations for the sale of his brand and why Bell structured the transaction the way he did.
- Gain direct insight into Bell's strategies for private equity and real estate investing strategies that have generated tremendous ongoing cash flow for him.
- And, beyond business, discover what Robert Bell has learned about relationships, family, health, spirituality, and balance during his extraordinary life journey.
click here to obtain your own copy of this inspiring business classic!
Book Review
Aquatics International: The Man Behind the Banana Boat Success Story (Hyperlinked Article from September 2008)